Customer story · Florida · Commercial flooring
Five hours of pricing became thirty minutes. Signature submits three times the bids.
Signature Commercial Flooring is a Florida-based contractor bidding GC-driven commercial work across the Southeast. Daniel Lee leads estimating. This is what changed when his team stopped chasing supplier prices in Gmail.
5h
per-bid pricing time, before
30m
per-bid pricing time, with SpecSync
3×
bid throughput, same team
0
new headcount needed
Signature Commercial Flooring runs a typical commercial subcontractor playbook. GC-driven work, multi-site rollouts, repeat-spec jobs across the Southeast. The estimating team is small enough that every rep owns RFQs personally and large enough that the supplier pricing loop is the bottleneck on bid throughput.
Before SpecSync, a single bid took five hours of pricing work. Email each supplier. Re-attach the takeoff. Wait. Open every PDF that came back. Find the unit price, the freight, the attic stock, the alternates. Type each number into a spreadsheet. Reconcile mismatches. Chase down the suppliers who never replied. Hope nothing got transposed.
"The thing that kills you is not any one step," Daniel Lee says. "It is the context switching. You open a PDF, you find the price, you switch to Excel, you type it in, you switch back to Gmail, you look for the next reply, and an hour is gone."
Signature started using SpecSync as a design partner before the product had a public landing page. Daniel helped shape the parsing logic for the supplier formats his team saw most often — Shaw PDFs, Interface portals, Patcraft email replies, Mohawk marked-up RFQs. The goal was simple: reps stop typing prices.
"Our pricing time went from five hours a bid to thirty minutes. Same accuracy, three times the volume out the door. The reps stopped working until 8pm on bid day. That alone is the whole pitch."
The result
More bids, same team, no overtime.
Signature's estimating team submits three times the bids it did before SpecSync. Win rate has stayed steady, which means top-line revenue is growing roughly proportionally — without hiring another rep, without buying another piece of software, without changing the underlying estimating stack.
The downstream change Daniel did not expect: rep retention. "When you stop asking people to work until 8pm on bid day, they stop looking for other jobs. That was not the reason I bought it, but it has been the second-biggest thing."
Signature continues to advise on SpecSync's roadmap. Daniel has input on every parsing improvement, every new supplier format, and every adjacent trade SpecSync expands into.